Multimedia Interactive?

In the Interactive Media Design program, two disciplines intersect: computing and design, responding to a growing market need that requires professionals capable of facing the digital transformations that are rapidly reconfiguring both social, economic and political structures as well as sciences, arts and education.

The interactive media designer is an autonomous, creative and dynamic professional who adapts to market variations and the demand for new digital products and services typical of the current technological context that challenge the traditional media and pose significant challenges to the productive sector.

Through a training focused on the intersection between design and technology, a holistic vision of human-computer interactions is forged in the student that allows them to discover, define, develop and deliver effective solutions where people or human groups are the center of experience.

The study plan is structured in two large areas: a central, transversal curriculum for all careers through which the personal, business and civic autonomy of students is strengthened; and a specific curriculum that focuses on the knowledge, skills and competencies that society and the productive sector demand from Interactive Media Designers.

The specific curriculum is structured around five professional skills that are developed throughout the career:

  • Act in a responsible and efficient way, in the social and organizational environment.
  • Realise issues, requirements and prospects, through Interaction Design.
  • Describe the basics that structure an interaction problem.
  • Develop different solutions to interaction problems.
  • Convey interaction and communication solutions for numerous media.

These competencies build in students the ability to solve complex problems using systematic design processes. This is achieved by emphasizing research, as a key to understanding the behavior of users (objectives, tasks, experiences, needs and desires) through qualitative and quantitative techniques with approaches to the human phenomena of perception and cognition.

The rigorous research allows them to understand people in depth in order to place them at the top interactive multimedia course in Malaysia of the design process, as well as generate alternatives that will exceed prevailing solutions with advanced digital products or services.

The principles and foundations of design become tools to create functional, intuitive and high-quality graphic user interfaces, always with the aim of generating the best possible user experience in people.

The appropriation of various techniques for the production of images, audio, video and 2D / 3D animation allows them to create high-quality multimedia content; and algorithmic thinking and logical-mathematical principles are the key to face problem solving and learning different programming languages. For more articles like this one, click here.

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